Boston's own skate and snow shop is kicking off their 20th Anniversary celebrations with the release of a Concepts x Nike Free Trainer 1.0. With a look as unorthodox as their unique product design, Concepts marks their 20th year in Harvard Square in Cambridge, Massachusetts driving the skateboarding, sneaker, and streetwear counter cultures with this special Nike project, utilizing the unexpected Nike Free Trainer and the brand's latest tech for a look sure to pique your interest. Inspired by sports science, the cross training shoe has thermal reactive materials that change when they are heated up, working with Flywire to make the vibrant patterns even hotter. Release details aren't out yet, but expect them to hit in the days to come.
Also get a close look at the Concepts x New Balance 998 "Grand Tourer"
And see how New Balance helped Concepts celebrate their new California store