Skip to main content

adidas Originals Unveils "Your Future Is Not Mine" Short Film

Challenging the dystopian view of the future
  • Author:
  • Publish date:
Image via: adidas Originals

Image via: adidas Originals

For Spring/Summer 2016, adidas Originals is set to introduce a new dimension to its design philosophy: the future. While the brand has always been predicated on establishing the future by re-inventing the past, adidas Originals has embarked on a campaign that entreats a new generation not to follow, but to challenge the status quo of the future itself. Launching the campaign is a short film, "Your Future Is Not Mine," directed by Terence Neale and featuring a group of creators, each intent on brushing past hurdles and forging an optimistic tomorrow. Those creators include Aleali May, Iman Shumpert, Kyu Steed and Design Butler. Enjoy the video below.