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Nike Unveils "Ousadia Alegria" Collection for Neymar Jr.

"Daring" and "joy" inspire the graphic-heavy collection
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Image via: Nike

Image via: Nike

Nike has unveiled the new "Ousadia Alegria" collection for Neymar Jr., highlighted by signature boots featuring a wild design created by Bruno Carneiro Mosciaro, a renowned Brazilian artist and designer. Neymar believes in the term "Ousadia Alegria" -- which translates into "daring" and "joy" -- so much that he has the words tattooed on his calves, and the term also inspires the graphic treatment that cover the boots: on the "Ousadia" boot, fingers wrap around as if holding onto it, and on the "Alegria" boot, a fist is centered where it will make contact with the ball. The artist, better known as Bruno Big, painted a canvas of 1,000 shoeboxes to commemorate the "Ousadia Alegria" launch, with the first designated for Neymar Jr. himself. The remaining 999 boxes -- with the boots inside, of course -- will be available on January 31 exclusively via the Nike Football App. The full collection, which includes training apparel and two Nike Sportswear footwear silhouettes, will be available beginning February 2 on Nike.com.