Edwin to Launch E.N.D, a Contemporary Men's Line

The denim specialist branches out
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Image via: Edwin

Image via: Edwin

Renowned denim brand Edwin is set to launch E.N.D Edwin And Denim, a new men's collection set to launch exclusively in the U.S. starting in February. Led by head designer Yutaka Endo, a respected denim expert with over a decade of experience, E.N.D's aesthetic is made up of a contemporary expression of the brand, grounded in a simple principle: Embrace the Essential and Remove Excess. The inaugural release will comprise two design groupings: Tokyo Slow, distinguished by the use of Japanese traditional monograms, featured on casual pieces like printed hoodie and joggers. The second group, Tokyo Modern, showcases a modern sensibility, embellished with the traditional Japanese Mizuhiki marking and typified by the Melton peacoat. Look for the collection to launch February 1 at Edwin's online store, and check out the inaugural lookbook in the gallery below.

Release Date: 2/1/16 (Monday)