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DeLorean Makes Comeback Official With "Lucky Coin" Commercial

A cryptic and cinematic spot

Last month, we shared the good news: the DeLorean DMC-12 was coming back, and a newly unveiled commercial is a good indicator that this development is the real deal. Titled "Lucky Coin," the cinematic spot finds a lone traveler stumbling upon the iconic vehicle in the middle of the desert. After a quick spin behind the wheel, the driver disembarks, pulls out his lucky coin from his pocket (a Kennedy half-dollar from 1982, the year the DeLorean Motor Company went bust) and tosses it. Cryptic, sure, but no one should expect a conventional commercial from this particular brand. Check it out below.