Nike Set to Launch Ultimate All-Star Experiences

Toronto becomes a basketball mecca for one weekend
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Image via: Nike

Image via: Nike

Basketball takes center stage this week as Toronto is set to host the NBA All-Star festivities. Nike and Jordan Brand are celebrating the event with various programs that make up the Nike All-Star experience. First up is SNKRS XPRESS, offering Nike+ members a curated selection of footwear, including the Nike Air Force 1 Flyknit, Air Jordan 30, Jordan 4 "Cement," Kobe 11 "Royalty" and several surprise drops. Go here to register and secure a seat on the SNKRS XPRESS, members can register at nike.com/snkrsxpress.

The Toronto SNKRS XPRESS Station is on 277 Queen Street West in downtown Toronto. It's open to the public (via membership) 10am to 8pm from Thursday, February 11, to Sunday, February 14. SNKRS XPRESS Stations will also be open in Chicago, Los Angeles and New York. Check out the just some of the sneakers that will be available at the stations in the gallery below, and go here to sign up.

Back in Toronto, Canada's first Jordan-only retail location, 306 Yonge, will offer a premium mix of Jordan footwear and apparel, including a rotating selection inspired by Toronto and the culture of basketball.  

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The store will also feature the Jordan Standard, an immersive experience available exclusively to Jordan members, where participants can avail themselves to body tracking and ball control technology to test speed, control, agility, endurance and focus. Additionally, 306 Underground serves up the ultimate VIP Jordan service experience, offering customization, early product reservation, barber services and personal shopping. Both spaces launch on Friday, February 12 at 6:23am EST and close on Monday, February 15 at 6:23pm. 

Customized hardwood footwear is available through the NIKEiD Loft, located on 548 Richmond Street West. Visitors and local Torontonians can personalize Nike's best basketball shoes with iconic graphics, All-Star color schemes, color-shift material options and more. The space is open Tuesday, February 9, 12pm-9pm; Wednesday, February 10, 12pm-5pm; Thursday, February 11, 12pm-6pm; Friday, February 12, 2pm -6pm; Saturday, February 13, 12pm-6pm; and Sunday, February 14, 11am-6pm.

Finally, Mattamy Centre, located at 50 Carlton St., will act as a Jordan performance location throughout the weekend. Elite basketball athletes and Jordan members will have the opportunity to participate in Jordan Training sessions and learn from Jordan Brand athletes at exclusive player appearances.