Skip to main content

adidas Originals by KANYE WEST Celebrates the Launch of YEEZY SEASON 3

A taste of what's to come
  • Author:
  • Publish date:
Image via: adidas Originals by KANYE WEST

Image via: adidas Originals by KANYE WEST

Featuring a cast of almost 1,000 extras, Kanye West and adidas Originals presented not only YEEZY SEASON 3 in the most epic way imaginable, but also a sneak preview of footwear innovations to come in the year ahead. adidas Originals' Arthur Hoeld praised Kanye, stating "his fearless creativity...inspires us to continually raise the bar," sharing that the line's Tubular, Gazelle, Stan Smith, and Superstar shared the stage with the YEEZY BOOST 350 and new 1050 Boot. As they look to continue to push boundaries, they started with an exclusive show at New York's Madison Square Garden that included a performance by Vanessa Beecroft and Ye's new album, "Life of Pablo" with probably the best executed pieces from the collab yet. 

Stick with Freshness to see the official apparel and footwear releases in detail as soon as they drop.