Another Look at Jordan Brand's Hong Kong Flagship Store

Offering unique displays and members-only product
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Image via: Nike

Image via: Nike

Jordan 8 Wellington, originally profiled here, is Asia's largest Jordan-only store today, located in Hong Kong's bustling Central District. The store is the first of its kind in Asia to adopt Jordan's new design concept, which originated at Chicago's 32 South State Street store. MJ's legacy is celebrated through various art installations and historical displays, highlighted by a stunning Jumpman centerpiece by renowned artist Michael Lau. Additional features include a wall of sneakers encompassing the entire Air Jordan I-XXX collection, and graphic icons on the floor that depict the remarkable journey of His Airness. The store's members-only offerings include custom t-shirts and jerseys, along with pre-registration for access to Jordan Brand product. Jordan Flight Camp, providing product education and training services, is open to members on specified days, while the space's wear-test area allows visitors to try selected sneakers using the basketball drills and moves displayed on an adjacent digital wall. 

Jordan 8 Wellington is located on 2-8 Wellington Street in Central Hong Kong.