A Bugatti Chiron for your Wrist

The Parmigiani Fleurier PF-Bugatti Type 390 Concept Watch
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Image via: Parmigiani Fleurier

Image via: Parmigiani Fleurier

Ten years ago, Parmigiani Fleurier created the Type 370 to honor the Bugatti Veyron's with a swooping wedge design to match the smooth lines of the dream car. Now, today, Parmigiani Fleurier is back with the F-Bugatti Type 390 Concept Watch, a timepiece seeking to match the sheer power and beauty of the Bugatti Chiron revealed this year in Geneva. The Type 370 has a flat face and a sideways mount that not only balances its crown on your wrist, but to allow the wearer to read time out of the corner of their eye while driving. Inside, its "engine" is housed in a cylindrical case with planetary gears and a flying tourbillon. For now, the Type 370 is just a concept, but expect it to match the exclusivity of its inspiration.