New Balance is set to launch the latest iteration of its famed 990 runner, which originally debuted in 1982 with an upper made of pigskin and mesh, along with a built-in motion control device and patented ENCAP cushioning. At the time, it was the first athletic shoe to break the $100 threshold. The updated version, the 990v4, will maintain the essence of the original silhouette, using the same premium pig suede and mesh with 360 reflective accents and an engineered graphic tongue. Increased breathability and improved ENCAP technology will be the hallmark improvements on the 990v4, set to release on April 1.
In a video leading up to the launch, Terry Heckler, the designer of New Balance's iconic "N" logo, discusses the inspiration behind his original design, the 990 model and the history of the brand.
New Balance 990v4