Nike Brings HTM Options to NIKEiD

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While NIKEiD has been great for bringing personalized sneaker design to the average sneakerhead, Nike has just unveiled the option to bring an extra touch of exclusivity with the introduction of HTM accents to the Air Max 1, Air Max 95, and Flyknit Air Max. HTM itself is a result of the on-going collaboration between Hiroshi Fujiwara, Nike designer Tinker Hatfield, and Nike CEO Mark Parker, meaning you can bring the same type of lightweight innovation to the silos, even if they aren't touched by the three designers themselves. Head to NikeID HTM to make your own design and share them on social media at #freshnessmag.

Features a color palette inspired by fragment’s signature neutral hues and capturing the metallic beauty of mercury.

Features a color palette inspired by fragment’s signature neutral hues and capturing the metallic beauty of mercury.

Features a color palette inspired by the Centre Pompidou in France, the location that sparked Tinker Hatfield’s conception of visible air.

Features a color palette inspired by the Centre Pompidou in France, the location that sparked Tinker Hatfield’s conception of visible air.

Features a color palette inspired by Mark Parker’s love of nature and its infinite possibility.

Features a color palette inspired by Mark Parker’s love of nature and its infinite possibility.