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Kanye West's "Pablo" Pop-Up Shop Opened in NYC Today

Operating through the weekend
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Image via: Donda

Image via: Donda

There was a time when merch design was mostly made up of cheap screen-printed T-shirts with simple branding emblazoned on the front and back. Today's launch of Kanye West's "Pablo" pop-up shop in New York City is a testament to how the artist has taken command of every aspect his recording career, ranging from how his music is distributed to how his merch is designed and sold. The likes of Miguel and Justin Bieber have attempted to replicate the Kanye playbook, but the hordes of fans lined up outside the pop-up today indicates that Yeezy is still the éminence grise of the evolving pop culture landscape. The Pablo Pop-Up Shop is open until to 8 p.m. today, and noon to 8 p.m. on Saturday and Sunday. Be sure to check it out if you're in the area. You can also check out our live cast here.

Pablo Pop-Up Shop
83 Wooster St. | Map
New York, NY 10012