Unveiled yesterday at the Nike Innovation 2016 event in NYC, the new Mercurial Superfly was made to deliver the world's fastest football boot. Job one was to create a true one-to-one fit, featuring an anatomical Nike plate mapping the natural contours of the foot. Additionally, a single-layer chassis means the soleplate is 40% lighter than the carbon fiber plate it replaces, even as it's stronger and more responsive. The next job centered around the opposite of speed: braking. After testing different variations of cleats, blades, chevrons and more, Nike designers finally landed on studs that are all the same shape but positioned in different directions — straight on with the heel for braking, angled in the forefoot for propulsion. As for the Flyknit upper, Nike leveraged data-informed texture mapping to create a "speed rib" 3D texture, creating surface friction between the upper and ball.
The Mercurial Superfly will be available May 31 to Nike Football App Members.
Release Date: 5/31/16 (Tuesday)