Streetwear brand Been Trill has teamed up with the photographer/director Pretty Puke to showcase a recent collaboration with Coca-Cola. The medium is an interesting one: 360-degree video, shot in a New York City subway train and featuring the likes of Gabe, from the art collective Uzi. According to the director, "The 360 video is a byproduct of today's culture. It represents the future, the millennial, the Tumblr kids." Check out the video below.