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Vuarnet Taps Vincent Cassel for Spring/Summer 2016 Campaign

The French brand stages a comeback
Image via: Vuarnet

Image via: Vuarnet

The French sunglass label Vuarnet has tapped a noted countryman to be the new face of the brand, acclaimed actor Vincent Cassel. His likeness will be the focal point of a new campaign, shot in Rio de  Janeiro by renowned photographer Marcel Hartmann and set to roll out in the coming weeks. The campaign will serve as a core component of Vuarnet's re-introduction to the U.S. market. In the meantime, check out a selection of key styles from Vuarnet's Spring/Summer 2016 collection, arriving in stores in the near future.