Facebook Is Betting Big on Live Video

Available soon to all 1.6 billion users
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Image via: Facebook

Image via: Facebook

Over the last year, Periscope, owned by Twitter, has streamed some 200 million live broadcasts. YouTube has its own mobile live video app in the works, and Snapchat has a channel for "live stories." It's no surprise, then, that Facebook is adding new features to Facebook Live, representing a major push to get its 1.6 billion users to shoot and watch live video on their mobile devices.  Those new functionalities include the ability to broadcast live to a Facebook group, or to schedule a live Q&A session through Facebook events. Additionally, a dedicated tab will be front and center on the mobile app. As viewers watch, they can chat with one another in real time. Reactions will also be displayed live on top of the video, allowing for an interactive viewing experience. Facebook Live rolled out to celebrities and public figures last summer; it will be available to mere civilians in the coming weeks.

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