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Concepts & New Balance Celebrate the Boston Marathon

Available online starting April 18
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Image via: Concepts

Image via: Concepts

Just days following the launch of their "Rivalry City" pack, Concepts and New Balance have teamed up on yet another collaboration, this time featuring a 998 style celebrating the Boston Marathon. The fan-favorite silhouette carries a color palette of royal blue, red, white and black, with special details including croc-embossed reflective elements on the base of the tongue and around the collar. "Boston 2016" heel tab embroidery completes the look. Retailing for $220, the kicks are available now exclusively at The Tannery and Concepts Cambridge. An online launch at is available beginning April 18th.