Kobe Bryant Is "The Black Mamba" in This #Throwback Story for Mamba Day

Basketball meets grindhouse
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In honor of Mamba Day, we're looking back at some of our notable #Throwback Kobe Bryant stories, like this one from 2011. In celebration of the launch of the Kobe Zoom VI, Nike envisioned a gritty grindhouse film, The Black Mamba, directed by Robert Rodriguez and featuring the likes of Kanye West, Bruce Willis and Danny Trejo. It's a stellar example of the sort of costly and unique projects that Nike would underwrite to support one of its most high-profile athletes, setting the bar for even more extravagant ventures to come. Check out the original post here.