New kid on the block Pleasures, founded by Publish Brand's Alex James, invades Tokyo with a new concept store, dubbed "Don't Punish Me for How I Feel." Located within the Heather Grey Wall shop in Tokyo, the concept space features a visual presentation from artist Brvinfreeze (a shortened version of which is available for viewing below), alongside an art exhibition from the brand. Additional highlights include a preview of the new "Version 4.0" collection, alongside specialty custom items from ICNY, Commonwealth FTTG, Dickies, Polo by Ralph Lauren, and a curated assortment of vintage tees. The store is open starting today through April 22nd.
Heather Grey Wall
1F, 5-38-8 Yoyogi | Map