Undefeated Presents the CourtVision Virtual Reality Experience for Its NikeLab Dunk Launch

Featuring ball-handling phenomenon Pat the Roc
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Featuring ball-handling phenomenon Pat the Roc
Image via: Undefeated

Image via: Undefeated

In celebration of the launch of the Undefeated x NikeLab Dunk Lux, the L.A.-based retailer has set up the "CourtVision" experience with IM360, an industry leader in 360-degree video and virtual reality. The Undefeated Pop-Up Store in Los Angeles, which is open now through May 1st, houses a NikeLab installation where visitors can experience "CourtVision" on VR headsets. They'll enjoy a two-minute film that puts viewers courtside as renowned basketball handler Pat the Roc shows off his skills in an immersive 360-degree environment, backed by an original musical score by producer Nosaj Thing. Additionally, a limited number of Undefeated-branded virtual reality cardboard viewers will be available as a gift-with-purchase. For fans outside L.A., you can go to IM360.com to view "Court Vision" and other VR experiences on your desktop, or download the IM360 app on iTunes and Google Play for a mobile or Cardboard experience.

Undefeated "Court Vision" Pop-up Shop
112.5 S. La Brea Avenue | Map
Los Angeles, CA 90036