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Undefeated Presents the CourtVision Virtual Reality Experience for Its NikeLab Dunk Launch

Featuring ball-handling phenomenon Pat the Roc
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Image via: Undefeated

Image via: Undefeated

In celebration of the launch of the Undefeated x NikeLab Dunk Lux, the L.A.-based retailer has set up the "CourtVision" experience with IM360, an industry leader in 360-degree video and virtual reality. The Undefeated Pop-Up Store in Los Angeles, which is open now through May 1st, houses a NikeLab installation where visitors can experience "CourtVision" on VR headsets. They'll enjoy a two-minute film that puts viewers courtside as renowned basketball handler Pat the Roc shows off his skills in an immersive 360-degree environment, backed by an original musical score by producer Nosaj Thing. Additionally, a limited number of Undefeated-branded virtual reality cardboard viewers will be available as a gift-with-purchase. For fans outside L.A., you can go to to view "Court Vision" and other VR experiences on your desktop, or download the IM360 app on iTunes and Google Play for a mobile or Cardboard experience.

Undefeated "Court Vision" Pop-up Shop
112.5 S. La Brea Avenue | Map
Los Angeles, CA 90036