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PLEASURES Announces Version 4.0 Launch

Available in stores and online tomorrow
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Image via: PLEASURES

Image via: PLEASURES

Los Angeles-based PLEASURES is set to launch its Version 4.0 collection, featuring an inspirational time frame from 1994-1998. According to creative director Alex James, "The collection embodies a time period in my life where I started who find out who I was while finally feeling comfortable in my own skin." Thematic motifs are drawn from niche cult classic material, while the color palette mixes pastels with dark tones on assorted tees, sport caps , lightweight anorak jackets, coaches jackets and hoodies. Look for Version 4.0 to release April 29th at and select retailers.

Release Date: 4/29/16 (Friday)