Nike has always prized innovation, not only in the technology of its performance footwear, but its unique marketing practices as well. A prime example is this new joint project with beloved donut chain Krispy Kreme, whose signature colors now grace a special-edition Nike Kyrie 2. Even better, the kicks come in a Krispy Kreme box, distributed through a Nike/Kyrie branded Krispy Kreme truck.
The truck will arrive in Cleveland on May 10 during Game 5 of the Eastern Conference Semi-Finals. If the Cavs sweep, the truck will arrive on May 13 during Game 1 of the Eastern Conference Finals. The next stop is the House of Hoops store in Baltimore's Mondawin Mall, then House of Hoops in Harlem, and finally the Nike Community Store in Brooklyn. Limited quantities of the Kyrie 2 "Ky-rispy Kreme" will be available at each location.