Chronicled, the San Francisco-based company that's developed a first-of-its-kind technology that combats the growing problems of counterfeits in the secondary sneaker market, has announced the recruitment of industry veterans and experts to its team. Chief among them is Undefeated co-owner James Bond, who joins Chronicled's advisory board. Additional key hires include Bryon Sheng, formerly of adidas, Nike, and Monster Headphones, who comes on-board as Chief Marketing Officer, and Ray Cruz and Rob Leo, who join as Sneaker Authenticators. Both are recognized as leading sneaker authenticity experts in the U.S. Most recently, Rob served as head of the Legit Check at Sneaker Con, while Ray formerly served as Sneaker Con's very first authenticator.
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