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Kendrick Lamar Stars in a New Ad for the Reebok Classic Leather

In a world full of distractions, Reebok and Kendrick stay true

For Spring/Summer 2016, Reebok Classic and Grammy Award-Winning rapper Kendrick Lamar continue to celebrate the iconic Classic Leather. Kendrick stars in a new promotional clip that pays homage to the sneaker's authenticity, as well as his personal connection to the kicks he grew up wearing. Set in a gilded mansion, the video finds Kendrick delivering a powerful spoken-word manifesto that speaks to the importance of self-expression. The message is one of honesty and realness: even though distractions and superficial values abound, the Reebok Classic Leather, like Kendrick himself, is able to stay true.