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Nike Unveils New Branding Campaign for Its 2016 Track and Field Line

Featuring eye-catching typographic messaging and bespoke numerals
Image via: Build

Image via: Build

UK-based design agency Build was commissioned by Nike to create a new look and feel for the brand's 2016 Track and Field line. Art directed by Nike's Rebecca Parker, the resulting comprehensive graphic system includes typographic messaging, graphic marks, patterns and bespoke numerals. They're rendered in eye-catching white and red, with the distinct shapes and symbols reminiscent of the spray-painted markings seen on running tracks and sports fields. Adding some muscle to the project is Carlos Serrao's athlete photography, which grounds the stylized branding while also supplying context. Look for the campaign to be featured through advertisements, apparel and events.