The notion that Nike is simply a sneaker and sports apparel brand is rapidly becoming obsolete. One indication of its evolution is a new program that sees the company adding the title of Entrepreneur in Residence to its organizational depth chart. Formerly found almost exclusively at venture capital firms, the role is increasingly found at a variety of Fortune 500 companies, where they're tasked with bringing an entrepreneurial perspective through the introduction of new business models, technologies, and and strategic partnership opportunities. At Nike, the EIR will build transformational Nike start ups that extend beyond the company's core business. Find out more about the position here.