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GOODENOUGH Is Launching at Undefeated This Weekend

The revival of a streetwear OG
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Image via: Undefeated

Image via: Undefeated

You may recognize Hiroshi Fujiwara as the "godfather of streetwear," responsible for numerous high-profile collaborations through his renowned fragment design brand. The seeds for his success were planted way back in 1990 with Fujiwara's GOODENOUGH label, a name that helped to solidify Harajuku's position on the global style map. Now, GOODENOUGH is poised for a comeback, propelled by the launch of a new collection at Undefeated.  The items take the form of hoodies, graphic tees, fleece jackets and cargo pants, all which will be available starting tomorrow at Undefeated's La Brea location in Los Angeles.

Release Date: 5/27/16 (Friday)