New Balance Unveils the 009 Silhouette

Blending design notes from the New Balance 998 and 999
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Image via: New Balance

Image via: New Balance

New Balance is set to launch the new 009, featuring a design that combines details from the heritage 998 and 999 with modern material executions for a streamlined style. New Balance utilized pressure mapping to create a dual density midsole for enhanced comfort, combined with a neoprene foam package on the collar that's molded and contoured based on ankle anatomy. To celebrate the launch, New Balance teamed up with Neighborhood Watch to host global music events in New York City, Berlin, Seoul and Los Angeles, highlighting street and music culture in each region. In addition to the music events, New Balance commissioned virtual reality videos featuring Susy Oludele, Bengfang, Ev Bravado and Vell Beck, with these influencers wearing the 009s during the day. Check out detailed images of the New Balance 009 -- along with a brief event recap from yesterday's launch party in NYC -- and expect the kicks to hit stores on July 1 for $109.95.

Release Date: 7/1/16 (Friday)