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The Avra 1-Hundred Watch Features an Innovative Side Viewing Window

Five years in the making
Image via: Avra Watch Company

Image via: Avra Watch Company

The Swiss-made Avra 1-Hundred Watch was five years in the making and boasts four different patents. There's a revolutionary Chronolock system, a crown-locking device that makes the case watertight while engaged, and allows access to the time and date functions with a simple push of a button. There's also a patent-pending side viewing window made entirely of sapphire crystal, offering a 360-degree view of auxiliary time display wrapped around the case. Luminova-coated hands and indexes, as well as a mechanical automatic movement underneath the hood, round out the details. Retailing for $5,500 and finished in black stainless steel, satin stainless steel and titanium, the Avra 1-Hundred Watch is available now at