Beats By Dre & UNDERCOVER Team Up on Limited-Edition Earphones

Inspired by a mutual appreciation for sound
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Image via: Beats by Dre

Image via: Beats by Dre

Beats by Dr. Dre and UNDERCOVER have joined forces on the limited-edition Powerbeats2 Wireless earphone, featuring the former's technical innovation in wireless technology and designer Jun Takahashi's cutting-edge style. Music has been a constant source of inspiration for Takahashi, an avid runner with his Tokyo-based Gyakusou International Running Association crew, making this collaboration a means to tap into a mutual passion for sound in a meaningful way.  The collaboration features a custom Powerbeats2 Wireless earphone and matching case, finished in a color palette inspired by traditional Japanese hues. Expect a mid-July launch at Apple, Lane Crawford and SILLYTHING in Hong Kong, as well as online at apple.com and beatsbydre.com