adidas Originals Rebuilds the EQT ADV Support - Freshness Mag

adidas Originals Rebuilds the EQT ADV Support

Deconstructing an adidas icon
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Image via: adidas Originals

Image via: adidas Originals

Disruption has always been in the DNA of the adidas Originals EQT ADV Support. One of adidas' most iconic ranges, the EQT franchise first hit the block in 1991 and, over the next 25 years, it became an undisputed legend; a bona fide game changer. To celebrate this anniversary, adidas decided to rethink the silo with "advanced" and refined features including updated materials and construction technologies. What do you think of the new direction for the classic look? It releases July 1 worldwide via adidas.com/originals.