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Columbia Replaces Product Hang Tags With Multi-tool "Survival Tags"

Essential tools sized to fit your wallet
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Image via: adeevee

Image via: adeevee

Columbia's inclination toward functionality is reflected in the brand's outerwear lineup, and now it's even reflected in the product hang tags affixed to those jackets. Debuting at Columbia's flagship in Istanbul, Turkey, and created by the Istanbul office of ad agency Ogilvy & Mather, the Survival Tag is a metal card that packs a variety of useful tools, including a handsaw, sewing kit, water purifier, fishing lure and sundial. Check them out in action in the following video.