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Future Announces Partnership With Reebok

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Image via: Future

Image via: Future

Future has joined fellow rapper Kendrick Lamar in the Reebok family. The Atlanta native recently took to Instagram to announce the partnership, while also offering a first look at his upcoming Reebok InstaPump Fury "Overbranded." "I'm excited to kick off the summer with Reebok by my side," Future said in a statement. "It's a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family." According to Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, "This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic's commitment to never back down from pushing boundaries. I've had a preview of what's to come from Future and Reebok and I can't wait for everyone to see!"