Nike's BIKETOWN Program for Portland Features Bicycles Inspired by Classic Nike Sneakers
Like the sneakers, theses bikes are made to move
Back in January of this year, Nike announced the creation of BIKETOWN, a bike share program for the city of Portland, Oregon. When the initiative officially launches on July 19, 10% of the fleet of bikes will feature a special bike-wrap design inspired by one of three iconic Nike sneakers: the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari. All three will be spread across 100 BIKETOWN stations distributed throughout the city, underscoring Nike's role as the sole sponsor of the program. The limited-edition bikes will join standard bikes primarily finished in Nike Orange, a color that's been synonymous with the brand since 1971. Check out detailed looks of each bicycle model in the gallery below.