Skip to main content

Kanye West & Kim Kardashian Get Emotional for Balmain's New Campaign

Tears are shed in the name of fashion
  • Author:
  • Publish date:
Image via: Balmain

Image via: Balmain

Last year, Kanye West added "model" to his CV, starring in the Spring 2015 campaign for the luxury brand Balmain. Creative director Olivier Rousteing has enlisted West -- alongside wife Kim Kardashian -- for the second straight season. The campaign's recently unveiled black-and-white images depict the rapper seemingly cloaked in the same custom Balmain denim jacket he wore at this year's Met Gala. Elsewhere, he's seen falling backward, just past the reach of supermodel Joan Smalls, but the most attention-grabbing images find Ye and Kim shedding tears, a trope that recurs in later images. Shot by Steven Klein and featuring creative direction by Pascal Dangin, the Fall 2016 campaign can be seen in the gallery below.

Also check out the NikeLab x Oliveir Rousteing collaboration, as well as a look back at Balmain's collection for H&M.