adidas is celebrating the arrival of colored BOOST midsoles with a special-edition NMD_R1 Primeknit "Pitch Black," limited to just 500 pairs worldwide and available only to adidas friends and family. Some of the exclusive kicks will arrive in deluxe packaging billed as the "Urban Utility Kit," featuring a Rimowa case that includes all-black accessories from Porter, Oral-B, SIGG and (multee) project. adidas is also setting aside 100 pairs for a Snapchat competition taking place on July 30.
– Story will go live on Snapchat (@adidasOriginals) at 12 p.m. EST Saturday, July 30. The contest will be live for 24 hours.
– The snap story will reveal a series of hidden numbers, once complete, users can piece the numbers together and text the final phone number and await next steps.
– 100 entrants will be selected at random once the Snapchat story expires, and will receive a pair of the NMD_R1 PK “Pitch Black.”