Filson Unveils Limited-Edition Smokey Bear Collection

Celebrating an outdoor safety icon
Publish date:
Image via: Filson

Image via: Filson

Celebrating its partnership with the U.S. Forest Service, Filson is launching a special line of limited edition products inspired by Smokey Bear, the beloved outdoor-safety icon famous for the slogan, "Only you can prevent forest fires." The standout piece from the collection is the Smokey Bear Watch, limited to just 1,000 pieces and based on Filson's Mackinaw Field watch, featuring Smokey's likeness on the dial atop his signature slogan. The watch is accompanied by various collectible accessories, including a certificate of authenticity, a book that tells the story of Smokey Bear and the Filson relationship with the outdoors, a bandana printed with Smokey and outdoor safety tips, and six postcards of reimagined Smokey posters. As for the collection at large, there's also a T-shirt, water bottle and cap, as well as a Smokey Bear blanket made with 100-percent virgin wool by Pendleton. Shop the goods now at