TUMI & Heineken Kick Off the 7th Year of #Heineken100

Inspired by the city of Miami
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Image via: Heineken

Image via: Heineken

Entering the seventh year of its coveted #Heineken100 initiative, Heineken is joining forces with TUMI on a lifestyle collection made up of three custom pieces. The first item from the long-running program, in which Heineken develops exclusive co-branded products that are seeded to 100 of the world's most influential men, takes the form of a custom Miami-inspired tote, featuring a black twill exterior with signature Heineken-green detailing. Check out detailed looks below, and expect part 2 of the TUMI collaboration, curated for New Yorkers, to debut in September. The third and final release, made for Amsterdam, launches in October.