Just in time for the Summer Olympic Games, Nike has launched a series of pop-up installations housed in an interactive space in downtown Rio’s Praça XV. Dubbed “Rio Unlimited,” the interactive experience offers a pioneering digital art exhibtion, a 100-square-meter cube composed of multiple screens, created by Brazilian artist and designer Muti Randolph. Guests can model the NikeLab Team Brazil jacket and share images on social media, and also customize tees with original artwork from Rio-born artist Bruno Big. Elsewhere, NikeLab has transformed the third floor of the Nike Ipanema store into NikeLab Rio, featuring a rotating gallery of artwork from various Brazilian artists connected to respective NikeLab design collaboration. Both Rio Unlimited and NikeLab Rio runs through the end of August.
Nike is also hosting citywide activities between August 5 and 21, including training, running, soccer, basketball and skateboarding sessions.