Offering a complete head-to-toe customization experience, the Sneakers Cube has launched at NikeTown London, starting today and running through August 21st. Customers can expect the opportunity to design the new Air Max 1 Ultra Flyknit with 37 flag options on NIKEiD, along with Nike tees and hoodies that can be customized various patches, graphics and pins. National pride, Nike heritage and London culture are just some of the thematic designs. As part of the program, the weekends of the 6th, 13th and 20th will see exclusive artist takeovers from Ben Drury, Jiro Bevis and Sara Andreasson, each creating limited edition designs inspired by London, Rio and Tokyo, respectively. Drury's contributions reference landmarks like St Paul's Cathedral, made to resemble a pirate radio transmitter as a nod to the impending analogue shutdown in 2018. Locals can register for the event at nike.com.