Back in 1989, Michael Jordan realized he had to literally become stronger to finally get past the Bad Boys of the Detroit Pistons in the NBA playoffs. Consequently, he started a regimen of pre-practice and one-on-one workouts with his trainer, emphasizing strength training and weights. MJ's Bulls teammates would eventually join in on the 7 am sessions, which would come to be known as the Breakfast Club.
Jordan is bringing back the Breakfast Club for a new generation, delivering an elevated training collection and an interactive training regime, featuring a 30-day program designed by Alex Molden, a Jordan Master Trainer and former pro-athlete. It incorporates digital sessions designed to help kids improve their speed, strength and reaction skills, conducted by Jordan Brand athletes like Dez Bryant, Erik Kynard, and Jalen Ramsey.
As for the gear, there's the Air Jordan 1 Trainer in mid and low editions, as well as training apparel using Dri-FIT technology, extended vents, dropped hems and other performance benefits. Shop the goods now at nike.com, and sign up for the Breakfast Club at Jordan.com/training. Workout sessions begin on September 6th, with live experiences set to launch in Chicago, New York, Los Angeles and Toronto.