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adidas Will Manufacture Shoes in a New Facility in Atlanta

The 74,000-square-foot SPEEDFACTORY is expected to open in 2017
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Image via: adidas

Image via: adidas

adidas has announced the 2017 opening of a new new footwear production facility in the Atlanta area in 2017. Dubbed SPEEDFACTORY, the first-of-its-kind business model is said to advances adidas' "consumer-centric approach to product creation." The facility will create products in increasingly high volumes through decentralize production and cutting-edge manufacturing technologies, resulting in advanced complexity in color, materials and sizes, as well as unprecedented levels of customization. The 74,000-square-foot SPEEDFACTORY is expected to be fully functional in the back-half of 2017, with a targeted production rate of 50,000 pairs of running shoes before the year is over. Additionally, the U.S. factory will create around 160 jobs.