The North American leg of Kanye West's "Saint Pablo" tour is scheduled to begin on August 25th, but merchandise inspired by Yeezy's The Life of Pablo album will make its worldwide debut this weekend, thanks to a series of pop-up shops across the globe. Announced through Kanye's Twitter account this past Wednesday, the temporary stores will operate from Friday, August 19, through Sunday, August 21, with locations spread out across North America, Canada, Europe, Asia, Africa and Australia. The stores continue to expand the boundaries of what's typically considered tour merchandise, while also extending Kanye's partnership with Universal Music Group's Bravado, the industry leader in merchandise and branding services for recording artist. Among the various tees, sweatshirts, hats and jackets, there will also be limited-edition designs exclusive to the shop's home city. Scroll through the gallery below for an inside look at the NYC store, located inside The Supermarket in Soho. Also go to the Freshness Facebook page to check out the line outside the store, and what's going on in-store.
393 Broadway | Map
New York, NY 10013