Naoki Ei, Formerly of visvim, Is Launching a New Online-Only Label Called CITERA

The site goes live September 1st
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Image via: CITERA

Image via: CITERA

Naoki Ei, who had been with visvim from the beginning, is set to launch a new "urban lifestyle" brand, CITERA. Acting as the creative director is Yoshikage Kajiwara, formerly of the LOWERCASE creative consulting firm. Details are scarce for now, aside from the fact that the label will feature technical apparel premised on the notion of "active transfer ware," emphasizing movement in busy city environments. CITERA will only be sold online, with citera.jp expected to go live on September 1.

Meanwhile, visvim has recently unveiled its Fall/Winter 2016 lookbook.

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