Hiroshi Fujiwara Expounds on His Design Philosophy in New NikeLab Short Film

Personal insight from the godfather of streetwear
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Image via: Nike

Image via: Nike

He's mostly known for his for his fragment design label -- and its multiple Nike collaborations -- but Hiroshi Fujiwara’s influence spans various subcultures across the globe, including music, film and fashion. He's logged three decades in the game, earning his "godfather of streetwear" sobriquet while still remaining a vitally relevant fixture on the scene. Lately, his creative output has been focused on his NikeLab x fragment series of sneakers, as well as Nike's legendary HTM imprint alongside Mark Parker and Tinker Hatfield.

Enjoy a new film from NikeLab below, entitled "Two Things," in which the soft-spoken creative opens up about his philosophy around design and collaboration.