Greats Taps ALIFE & Budweiser to Make Over Its Wilson Sneaker

A preview of a Spring 2017 release
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Image via: Greats

Image via: Greats

Greats has teamed up with NYC's ALIFE and the King of Beers to rework its Wilson silhouette, featuring a classic canvas and vulcanized rubber build. Budweiser's logo is rendered in all-over fashion across the upper of the low-profile sneaker, including the toe reinforced toe cap, while the custom sock liner is printed with dual branding from Greats and ALIFE. The shoe will be gifted to VIPs during this weekend's Made in America Festival in Philadelphia, featuring a lineup that includes Travis Scott, Jamie XX, Rihanna and Grimes. A general release will follow sometime in Spring 2017.