adidas Takes a Swipe at Under Armour in New Ad That Emphasizes Athletic Creativity

"Sports need creators"
Author:
Publish date:
adidas-sports-needs-creators-ad.jpg

Under Armour has lately taken to billing itself as the brand for athletes who are serious about training. A new ad from adidas vehemently disputes the notion that it's just hard work and dedication that yield results. Produced by advertising agency 72andSunny, the spot presents the argument that tapping into one's imagination and using creativity makes all the difference. Check out the clip below, and look for appearances by Von Miller of the Denver Broncos, Aaron Rodgers of the Green Bay Packers, Kris Bryant of the Chicago Cubs, Paul Pogba of Manchester United, James Harden of the Houston Rockets, Moriah Jefferson of the San Antonio Stars, Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.