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adidas Originals Presents the September Non-Issue

A 28-page zine from the Three Stripes
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Image via: adidas 

Image via: adidas 

The September issue has become something of a celebrated trope in the world of fashion print media, and this month sees adidas Originals going the opposite route, abandoning the traditional ad-filled glossy periodical for a simple zine developed in collaboration with Dazed Media Studio. The brand's September Non-Issue is meant to channel the progressive energy of the Fall/Winter 2016 line of Tubular footwear, featuring 28 pages and a diverse cast of individuals, marked by "an independent spirit and an ability to break boundaries." They include asketball player Damian Lillard, rap collective RAAA, photographer Campbell Addy, New York’s underground it-teen Manon Macasaet, and musicians Gaika and Rina Sawayama. 

adidas Originals' September Non-Issue will be distributed with the Autumn/Winter 2016 issue of Dazed.

Also check out an animated video that shows how the adidas Yeezy Boost 350 V2 is made, as well as two colorways of the adidas NMD R1 Trail.