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Fujifilm Unveils New GFX 50S Medium-Format Mirrorless Camera

The first to use the brand's new G Format sensor
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Image via: Fujifilm

Image via: Fujifilm

With the launch of its X1D this past summer, Hasselblad launched the first mirrorless medium-format camera to have a built-in viewfinder. It also had a 50MP medium-format sensor, and just as significantly, an asking price of around $9,000 just for the body. For those looking for a more affordable option, Fujifilm has unveiled its new GFX 50S, equipped with the brand's new G Format sensor, which will offer a whopping 51.4MP resolution and a pixel size at 5.3 microns. It will have a detachable viewfinder, as well as an articulating display that tilts vertically. Pricing hasn't been announced but the Fujifilm GFX 50S, with accompanying 63mm standard prime lenses, should launch early next year with an SRP significantly less than $9,000.

Also check out the GoPro Karma drone, as well as the Hasselblad V1D concept camera and matching X1D.