Get a Look Inside Nike's New Tech Pack Studio in Rome - Freshness Mag

Get a Look Inside Nike's New Tech Pack Studio in Rome

Home of the brand's Fall/Winter 2016 Tech Fleece collection
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Image via: NSS

Image via: NSS

Nike's presence in Italy continues to grow. Following the launch of NikeLab Milan, the Swoosh has set up shop on San Vitale street in Rome's working-class Monti neighborhood. The new space, dubbed the Nike Tech Pack Studio, will offer the brand's Fall/Winter 2016 Tech Fleece lineup, while also functioning as an event space throughout the month of October. Expect participation from a variety of local influencers and creatives, as well as events centered around a variety of sports and lifestyle activities. Scroll through the gallery below for an inside look at the space.

In other Nike news, check out the upcoming EA Sports x Nike Mercurial Superfly, as well as Nike's "Out the Box" exhibition at Yo'Hood.